Lately, it's been exciting, if a bit surreal, for me to see how home staging has seeped into the mainstream entertainment market. New clients increasingly impress me with their familiarity with my profession. I can't tell you how many times a day I hear, "We LOVE watching those staging shows on TV". It's so refreshing to me that people are interested in what I do, and I love that I entertain them while doing it! 
Our website, http://www.roihomeservices.com/, has a plethora of info about home staging including Chrissy & Ashley's "Must Do" List (link below) and a Portfolio of houses (link below) with explanations about why we make the decisions we make. If you are interested in learning more about home staging, it's a fun place to poke around and learn a little something more about staging to sell. On each of these pages, we offer a little anecdote called "This Works" ('cause it does!), which boils it all down to a basic principle of staging or design. Read them all here and in the link below, and browse through our staging portfolio to see the houses they describe. This Works:
“It’s not just about making pretty. It’s about making money.”“When space is limited, use vertical space such as art or drapes to visually enlarge a room.”
“Knowing what’s hot and what’s not can be the difference between a home that feels modern and one that feels dated.”
“Buyers need to feel that they are in their home, not your home. Removing personal items and bold colors helps achieve this.”
“Good staging showcases the style of the community and the house”“Lifestyles sell. Stage dinner parties, art galleries, movie nights and romantic retreats.”
“Work with what works. Store what doesn’t.”
“When it comes to rehabs, keep it clean, keep it simple, keep it profitable.”
“Drapes make rooms feel bigger and cozier.”
“Limit your palette to 3 colors when possible to unite the home and keep buyers focused on features.”“Diplomacy and flexibility are key when helping a client adjust for a sale—accomodating works. Judging doesn’t.”
“Rich silhouettes, materials and color palettes can lend architectural interest to a simple property.”
“Use color and texture to warm up a space with clean, modern lines.”
“Layers add character to a vacant space.”
“Creating a purpose-driven space, like a breakfast area, gives buyers an extra bonus.”“To highlight great features such as flooring or cabinetry, use similar-toned colors in art and furnishings.”
“Everyone knows mirrors can make a space look bigger, but correct placement can also reflect a great view, add natural light or mimic an extra window.”
“Balance is more important than abundance. Rooms should feel consistent.”
“Features are valuable real estate. Show them off with staged ‘activities’”
“Buyers will remember feelings. Make a house feel fun and make it memorable.”
“Good staging shows buyers how challenging floor-plans can work for them, not against them.”“Draw attention to valuable views.”
“A well-placed rug can anchor a room.”
Still need help? Give us a call--estimates are free and consultations start at just $175.
Have a great week!
ROI Home Services Staging Home Page: http://www.roihomeservices.com/roi_staging/staging-1.html
Staging Portfolio: http://www.roihomeservices.com/roi_staging/portfolio-main.html
Chrissy & Ashley's Must-Do List: http://www.roihomeservices.com/roi_staging/must_do_list.html
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