HELLO LONDON

J.Crew London

J.Crew Brompton Cross Store, London, November 7, 2013Daniella Zalcman

J.Crew Brompton Cross Store, London, November 7, 2013Daniella Zalcman

J.Crew Brompton Cross Store, London, November 7, 2013Daniella Zalcman

J.Crew Brompton Cross Store, London, November 7, 2013Daniella Zalcman

J.Crew London

J.Crew opened its London flagship store earlier this month and the photos were so gorgeous I thought they were worth sharing. Having been a loyal customer since the days of critter clothing (a hot pink corduroy skirt embroidered with lime green seahorses was a favorite in boarding school…cringe) I’ve really admired the brand’s evolution, and thankfully my taste has evolved with it.

I often find as much interior inspiration in J.Crew stores as I do sartorial, and the London store is no exception. As much as I wouldn’t mind that jacket finding its way into my closet, the gallery wall, oversized light fixture, and fashion illustrations by Tanya Ling excite me even more.  If you have a minute be sure to watch the video of London set designer Shona Heath’s whimsical taxi cab installation. That alone would be enough to get me into the store!

Any Londoners out there been for a shopping trip yet?

photos by Daniella Zalcman via J.Crew

6 thoughts on “HELLO LONDON

  1. I’m an ex-pat living over in London, and while the store is every bit as gorgeous as the photos, the prices are not! Unfortunately, they haven’t adjusted any of the prices for currency conversion. Which means an $85 is just marked £85, which converts to $136. So it’s a lot more expensive here than in the States – which is why I’m still shopping on the US site and having things sent to my parents’ house! Also, all of the fabulous sale codes they offer in the US are never offered in the UK…(sales are not very common over here, they only happen twice a year!)

    • Oh wow! That’s so interesting to hear. I can totally understand why you’d still be shopping on the US site. Hopefully they’ll adjust the pricing and start offering some of the same sales!

  2. Was thrilled to hear they were finally opening in London after always stocking up when in the US. Prices are shocking and all everyone is talking about. Sorry to say I (and many of my friends) won’t be buying at those prices.

  3. I am glad to hear that there are others that agree with me. I am living in the UK for a few years while studying and was super excited to learn that J. Crew shipped to London, but was even more excited when I heard that they were opening the flag ship. While for a while I did receive sales emails and was able to snag some pieces at 40% (aka paying about full American price) I simply won’t buy from the store at the current mark up. It is a beautiful store though and I have still been popping in just for a bit of inspiration!

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